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During its 1994 launch campaign, the telecom company Orange had to change its advertisements in Northern Ireland. “The future’s bright … the future’s Orange.”
When Pepsico advertised Pepsi in Taiwan with the ad “Come Alive With Pepsi” they had no idea that it would be translated into Chinese as “Pepsi brings your ancestors back from the dead”.
These examples prove beyond doubt that even the largest companies can make serious mistakes when communicating with their potential clients.
Most of us are not involved in designing these huge, worldwide communications messages. We want to make sure that our organisation communicates in the most efficient and effective manner with our clients and our business partners. If we can achieve that much, it’s a job well done.
There is a growing realisation among all businesses that in order to survive and thrive, we need to be more connected not only on an individual level but on a local, national and global level. WE NEED UNIFIED COMMUNICATIONS.
VoiceGrid is very much part of this process.
I had a discussion with a Solicitors practice lately who were interested in looking at ways of reducing cost. As part of our consultation process, for sure, we look at costs but we also look at current communication methods and try to uncover business pain points. In this specific instance following a few discussions, it became apparent that there was a concern around their method of communicating with their clients.
As you can imagine in a Solicitors practice, the partners tend to spend a lot of time away from the office. A solicitor can spend 4 or 5 days a week in court. So how can they keep in contact with messages left on their business phone systems in the office by other clients or potential new clients? Is there revenue lost or forgone? How do they know if they have lost a potential new client?
Once I mentioned to one of the partners, that VoiceGrid can deliver a “voicemail to email” feature as part of our solution, it opened up their eyes to the true business benefits that a Unified-Communications-as-a-Service solution can offer. With this new technology, a solicitor can be away from the office for days on end but can still receive any voicemail messages delivered to their smart phone.
There were many other features that VoiceGrid brought to this company but the “voicemail to email” function was a true benefit. This would improve their business by bringing their clients closer to them. The initial conversation about cost savings was made irrelevant because VoiceGrid were able to uncover a business pain point and solve it. We shook on the deal the following week. I think it’s a good example of exceptional communications by VoiceGrid with our own clients!!
